Web Marketing

The role of our multi-channel team is to offer our customers the opportunity to shop with us whenever and wherever they wish. As shopping habits have changed, more and more people use a combination of tools to complete their shopping journey whether that’s in researching products, comparing prices or making a purchase.

We work alongside our buying colleagues to offer an extended range of products online at wilkinsonplus.com, in our in-store directory and through a range of new product guides.

We’re always on the look out for new ways to help our customers access as wide a range of products as possible; whether that’s through the development of mobile applications for smart phones or the broader use of QR codes to give customers more information and access to product support.

We’re also enhancing our use of social media to join in our customers’ conversations and make the most of the marketing opportunities available through product reviews and recommendations. With an increasing number of Facebook followers and a weekly email reaching almost 1 million customers we’ve certainly got plenty to talk about.

To play a part in our multi-channel operation, you’ll need to be technically savvy but more importantly open to change. You’ll be in touch with the very latest online developments with one eye on where the future may be taking multi channel retailing.

What Will I Learn?

The Web Marketing graduate scheme is an 18 month programme in which you will learn:

• How our business manages its response to the constant changes in available technologies
• How our business continuously improves its processes to achieve its goal of becoming a true multi channel retailer
• How to drive online traffic and improve conversion rates whilst achieving the best possible return on investment
• How to continuously improve customer service standards
• How to effectively manage relationships with third party business partners whilst ensuring the delivery of agreed service levels
• How to engage customers and team members in new opportunities presented by our integrated sales channels
• How to develop a social media strategy to drive sales
• How to use insight to adapt the online customer experience

What’s it like working in Web Marketing?

“My challenge is to bring our online offer to life for millions of existing customers in an almost limitless marketplace. Sounds like a big challenge I know, but working as part of a comparatively small team and with the support of our business partners we can turn around developments pretty quickly.

I spend plenty of time working alongside our in-store marketing team to understand the targets and aims of our latest promotional activity before turning it into an online offer. It’s not all about promotions though. I’m constantly on the look out for new ways to bring more customers to the site and to make it as easy as possible for them to search and navigate their way around more than 10,000 lines.

Our multi-channel operation is pretty much at the heart of everything we do and its importance will only increase as technologies change and our customer offer continues to grow.”

Lee Burton – Web Design Co-ordinator

Web Marketing – can I apply?

To apply for our Web Marketing graduate scheme you must:

• Have a 2:1 degree or higher in Marketing Management or Business Marketing
• Experience of online marketing or social media is desirable but not essential
• Be legally able to work in the UK and have permanent UK residency status. If you hold a Tier 1 or Post Graduate Work Visa you are not eligible to apply for any of our graduate schemes
• Hold a full UK drivers licence and be willing to use your own vehicle for any travel required as part of your retail and other placements
• Be willing to stay in hotel accommodation for up to five nights a week during your four month retail placement
• Be willing to spend time working in other areas of the business during your training programme
• Be willing to relocate to Worksop, or to live within a reasonable daily commutable distance of Worksop, at the end of the retail placement (Summer 2012)
• Be committed to self development and excited about a career in retail