The Wilkinson Values
We are all involved in many cross department projects. Having the values help to remind us that we all need to pull together to achieve all our objectives
Our vision and values state clearly and concisely what we’d like every team member to strive for. If we live our vision and deliver our values, we can be extraordinary.
Our vision
extraordinary everyday shopping in the heart of the community. Wilkinsons is a retailer delivering a great shopping experience at the very centre of the communities we serve.
Our values
Shape our future
Every single team member within Wilkinsons plays a key role in shaping our future – we all have to work together to drive the business forward.
The rebrand of our stores, our lorries and our team members’ uniforms have all played a huge part in this, but we have also seen fantastic achievements that have shaped our future. And we care about the communities we serve and the environment.
Some of the great ways we have shaped our future this year are:
- Opening new offices in Asia
- 30% of our stores received our new platinum award for outstanding customer service
- Recognising outstanding team members by awarding company ‘Be a Star’ awards
- Our leadership road show, UK supplier conference and Asia supplier conference get better and better every year
- Improved Own Brand products and updated categories
- Our expansion plans and new store opening programme. Last year we opened 14 new stores
- Being awarded the Carbon Standard for our efficient energy management programme as we reduced our energy consumption in our buildings by 2.5% as we rolled out energy efficient lighting measures
Pull together
Working and pulling together in one direction is the only way that any business can succeed, that’s why it’s one of our key values. Throughout 2010/11 our team members have demonstrated some impressive results, here are just a few:
- Celebrating our 80th anniversary: team members from all over the business dressed up in costumes from their favourite era to raise funds for Anthony Nolan
- Obtaining the Investors in People award for the 14th year and the gold standard for the third year running. This year the award also included our offices in Asia
- Delivering a great Charity of the Year programme and raising awareness and funds for Anthony Nolan
- Opening 14 new stores and relocating one store saw us exceed 6 million sq ft in trading space. We also continued with the rebranding of our existing estate
Show passion
Our team members are extraordinary and show passion in all sorts of ways. They have a passion for delivering quality service and quality products for our internal and external customers whilst making big strides in improving service and ranges.
All around the business we have seen this delivered through:
- Great new trends and designs launched in stationery and home with fantastic new ranges throughout the year – especially at Christmas and Halloween
- The launch of our new offices in Hong Kong with a 50-strong team
- Giving back 1% of our profits to charities and local communities through our three corporate schemes – ‘Local Stars’, ‘Wilko Heroes’ and ‘Helping Hands’ (link to relevant page)
- Supporting Anthony Nolan as our Charity of the Year, with our team members and customers raising over £1.6m and 298 of our team members joining the bone marrow register
Be unique
We have always felt that we are unique thanks to our team members, our history and our values. Without any of these we would not be able to achieve the high standards that we do.
Over the past year we have seen some really great examples of how unique we are:
- A staggering 935 team members hit personal service milestones of 10, 15, 20 and 25 years and we now have 4,297 team members with 10 years’ or over service
- Our brand continued to develop to give customers the same friendly Wilko’s welcome and providing them a great environment to shop in
- We rebranded our entire fleet of lorries with 18 new designs – the fun, distinctive, new looks are really getting people talking
Make it fun
We want team members to enjoy their job and enjoy coming to work – that’s why we have the ‘make it fun’ value. Even though we can’t have fun all of the time, we want everyone to make the work environment as pleasant as possible – not just for team members, but for customers visiting our stores.
Over the past 12 months we have made it fun in various ways:
- Our new offices in Asia are bright, modern and fun
- Our new lorry designs make you smile every time you see them
- Our team members dressing up for charity days
- Our events in store really bring out the fun side of our corporate personality
- Our new products such as Christmas gifting really highlight our fun and quirky side with great designs and packaging
